Ask

Fundraising Ask

Amount of funding (USD) the company states it is seeking for an upcoming funding round.

BM

Burn Multiple

The ratio shows a company’s burn rate in comparison with how it is adding new annual recurring revenue (ARR). It’s a concept that is particularly appl...

Burn

Burn Rate

Burn rate is a measure of how quickly a business is losing, or burning through, money. This is a particularly important metric for startups and ventur...

CAC

Customer Acquisition Cost

The cost of convincing a potential customer to buy a product or a service. With software, customers usually prefer the self-service approach; so...

ConR

Conversion Rate

aka Conversions, Acquisition conversion rate

Conversion Rate is a measure of the amount of visitors who have completed a goal on a website. The higher the conversion rate, the more successful the...

CRR

Customer Retention Rate

aka Logo Retention

The percentage of customers retained over a given period of time. This is also referred to as “Logo Retention”. A 100% retention rate is always good. ...

CTR

Click Through Rate

A ratio showing how often people who see your ad or free product listing end up clicking it. Clickthrough rate (CTR) can be used to gauge how well you...

EBITDA

Earnings Before Interest, Taxes, Depreciation, and Amortization

aka EBITDA, Earnings Before Interest Taxes Depreciation and Amortization

The EBITDA metric is a variation of operating income (EBIT) that excludes non-operating expenses and certain non-cash expenses. The purpose of these d...

GBR

Gross Burn Rate

How much money you keep from every dollar spent on making and selling the product. This evaluates a company's operating expenses.It is calculated by s...

GM

Gross Margin Value

The Gross Profit Margin shows the income a company has left over after paying off all direct expenses related to the manufacturing of a product or pro...

HRev

Historical Revenue

Revenue is the income generated from normal business operations and includes discounts and deductions for returned merchandise. Historical revenue is ...

L/C

LTV/CAC Ratio

The Customer Lifetime Value to Customer Acquisition (LTV:CAC) ratio measures the relationship between the lifetime value of a customer, and the cost o...

LTV

Customer Lifetime Value

aka Lifetime Value, Lifetime Customer Value

A prognostication of the net profit contributed to the whole future relationship with a customer. Customer lifetime value can also be defined as the m...

MRR

Monthly Recurring Revenue

Monthly Recurring Revenue (MRR) measures the monthly amount of total revenue that’s subscription-based or recurring in nature and highly likely to con...

NB

Net Burn

aka Net Monthly Burn

How much money the company spends in a month less what it makes from subscriptions (should be a positive number for companies that spend more than the...

NDR

Net Dollar Retention

aka Trailing Twelve Month NDR

NDR measures the average percentage change in revenue over the first 12 months of a customer. It is the most cost-efficient way of accelerating revenu...

RCM

Revenue Compounded Monthly Growth Rate

aka Revenue CMGR

Implied compounded monthly revenue growth rate between two disparate months

Rnwy

Runway

aka Cash Runway

Months until the company has $0 in the bank at the current burn rate

ROAS

Return on Ad Spend

Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign. ROAS helps online businesses ...

ROI

Return on Investment

Return on investment (ROI) is a financial metric that is widely used to measure the probability of gaining a return from an investment. It is a ratio ...

STR

Sell Through Rate

Number of units sold in a period, divided by number of items at the beginning of the period. What is a good sale through rate? It varies on a case b...

TAM

Total Addressable Market

aka Total Available Market, Market Potential

Total addressable market or TAM refers to the total market demand for a product or service. It’s the maximum amount of revenue a business can possibly...

ueCAC

Upsell & Expansion CAC Ratio

Fully-loaded S&M spend to acquire $1 of new ARR from upsells & expansion Want the CAC to be as low as possible.In order to be a successful business ...

Virl

Viral Coefficient

aka Virality, K-factor

The number of new users an existing user generates. This metric calculates the exponential referral cycle - sometimes called virality - that accelerat...