Return on Investment


Return on investment (ROI) is a financial metric that is widely used to measure the probability of gaining a return from an investment. It is a ratio that compares the gain or loss from an investment relative to its cost. [1] [2] [3] [4] [5]


[2] This is What a Good Return on Investment Looks Like. Retrieved May 21, 2021, from

[3] Maxwell, A. L., Jeffrey, S. A., & Lévesque, M. (2011). Business angel early stage decision making. Journal of Business Venturing, 26(2), 212–225.

[4] Chandler, G.N., and Hanks, S.H. 2002. Measuring the performance of emerging businesses: A validation study. Journal of Business Venturing.

[5] Richard, P.J., Devinney, T.M., Yip, G.S., and Johnson, G. 2009. Measuring Organizational Performance: Towards Methodological Best Practice. Journal of Management.

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