STATSFORSTARTUPS
The ATV of your business is the average dollar amount that a consumer spends with your business in a single transaction.
The cost to acquire one net new dollar of ARR.
The SaaS Metric CAC Payback Period is the number of months it takes to earn back the money invested in acquiring customers. It shows your break even p...
Total number of unique users active in a 24-hour day, averaged over a given period of time.
The Gross Profit Margin shows the income a company has left over after paying off all direct expenses related to the manufacturing of a product or pro...
Gross merchandize volume (GMV) is the total sales dollar value for goods sold or services purchased through the marketplace over a certain time. ...
Score Bessemer uses to define the attractiveness of a business investment Some benchmarks: 3-4 is good, 4-6 is better, >6 is best
Gross Revenue Retention only considers the starting revenue minus any revenue lost through downsell or churn. The maximum possible value for Gross Re...
Total sales or payment dollar volume transacted in a given period, used for eCommerce sellers
A way to quantify "hype" around a company. Hype has value to the extent it creates halo effects that drive interest in the company that ultimately inc...
The inventory turnover KPI allows you to know how much of your average inventory your company has sold in a period. The KPI gives you a picture of you...
The Customer Lifetime Value to Customer Acquisition (LTV:CAC) ratio measures the relationship between the lifetime value of a customer, and the cost o...
Out of all the unique visitors who visited your website, how many had an awesome first time experience? (this can be determined by tracking certain ev...
A prognostication of the net profit contributed to the whole future relationship with a customer. Customer lifetime value can also be defined as the m...
Total number of unique users active at least once in last 28 days.
MAU Growth is a good proxy to show product traction, but only if the growth is sustained over a certain period of time. MAU Growth can be easily infla...
N-day retention measures how many of your users come back to your app on a particular day, the "nth" day. For most industries, average eight-week ret...
Net Margin Value is obtained by subtracting all the fees and expenses from the Gross Merchandise Value. More realistic look into how business is actu...
Total monthly active users with a registered account ("logged in") divided by the total unique visitors (inclusive of both "logged-in" and "logged-out...
Profit Margin per Product will help you determine which products to push, how much you can discount, and where to keep a closer eye on things because ...
What percent of reps hit quota? This generally sits between 70-100% (if it’s >100%, you need higher quotas). This is the anchor number for knowing whe...
The volume of referred purchases as a percentage of your total purchase. The global average referral rate is about 2.3%. If you already have product-...
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign. ROAS helps online businesses ...
Revenue per click is simply the average revenue for each individual click on all of your pay-per-click keywords and ads.
The rolling retention rate formula includes customers that return on a specified day or any day after. Basically, customers that perform a certain act...
Run rate is the financial performance of a company, using current financial information as a predictor of future performance. The run rate functions a...
Session length is typically used in terms of app usage. It is the amount of time from when a user lauches teh app until they stop using or leave the a...
Number of units sold in a period, divided by number of items at the beginning of the period. What is a good sale through rate? It varies on a case by...
The number of new users an existing user generates. This metric calculates the exponential referral cycle - sometimes called virality - that accelerat...
Your website traffic to lead ratio simply means what percentage of visitors that come to your site turn into actual leads in any given time period. ...
