Take Rate

Take rate, aka rake, is the percentage of GMV collected by the marketplace and typically falls between 10% and 30%. High take rates are associated with exclusivity. [1]
e.g. The App Store can charge 30% because it’s the single point of access to over one billion iOS devices [2]


[1] Key Metrics: | Y Combinator. Retrieved May 21, 2021, from https://www.ycombinator.com/library/1y-key-metrics

[3] Marketplace KPI Dashboard, https://versionone.vc/marketplace-kpi/

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