Online Share of Voice

aka Klout Score, Bounce Rate

Online Share of Voice (OSOV) measures the relative share of online mentions of a brand (company or product) - especially in Social Media forums - relative to competitors. [1]

Klout Score is an indicator of social media influence (for companies or individuals). Taking into account Facebook, Twitter, LinkedIn, YouTube, and other forums, it provides a score between 0 and 100 which is based on a number of (constantly evolving) criteria including the size of your network, the level of interactions. [2]

Bounce Rate essentially represents a measure of website attractiveness. It measures the percentage of initial visitors to a website who ‘bounce’ away to a different site, rather than continue on to other pages within the same site. [3]
As a broad rule of thumb, you’re aiming for a website bounce rate of under 40%. Between 40% and 55% is usually okay, while 55-65% shows significant room for improvement [4]


[1] Online Share of Voice. Retrieved May 21, 2021, from https://www.bernardmarr.com/default.asp?contentID=837

[2] Klout Score. Retrieved May 21, 2021, from https://www.bernardmarr.com/default.asp?contentID=839

[3] Bounce Rate. Retrieved May 21, 2021, from https://www.bernardmarr.com/default.asp?contentID=852

[4] Retrieved May 21, 2021, from https://exposureninja.com/blog/bounce-rate/

[5] Optimizely. Retrieved May 21, 2021, from https://www.optimizely.com/optimization-glossary/bounce-rate/

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