Deal
Average Deal Size
aka Deal Size
Your average deal size is the average size of your deals. It is the total revenue achieved in a set period (e.g., a month, a quarter, a year) divided by the number of closed-won opportunities for that segment. The segment can be new business, existing business, or total business – whichever segment makes the most sense for your company to track). [1]
[1] Inc., P. . Retrieved May 21, 2021, from https://www.pactsafe.com/blog/improve-average-deal-size
[2] Retrieved May 21, 2021, from https://www.key.com/kco/images/2020_KBCM_SaaS_Survey_8102020.pdf
[3] Top 13 Sales Pipeline Metrics to Track in 2021 (According to the Experts), https://spotio.com/blog/sales-pipeline-metrics/