Natural Rate of Growth

The intent of NRG is to peel back the layers of your business like paid marketing and sales to understand what the true impact of your product is for driving organic growth. NRG is the answer to the question “If no one from sales and marketing did their job for a quarter, how much would we grow?” [1] [2] [3] [4]


[1] Richard, S. The 8 KPIs That Actually Matter—and How to Measure Them | OpenView. Retrieved May 21, 2021, from

[2] Limited, C. . Retrieved May 21, 2021, from

[3] Rea, R. H. (1989). Factors affecting success and failure of seed capital/start-up negotiations. Journal of Business Venturing, 4(2), 149–158.

[4] Zacharakis, A.L., and Meyer, G. 2002. A lack of insight: do venture capitalists really understand their own decision process?. Journal of Business Venturing.

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