AOV
Average Order Value
An ecommerce metric that measures the average total of every order placed with a merchant over a defined period of time. AOV is one of the most important metrics for online stores to be aware of, driving key business decisions such as advertising spend, store layout, and product pricing. [1]
Primary
[1] Retrieved May 21, 2021, from https://www.bigcommerce.com/ecommerce-answers/what-average-order-value/