Serviceable Obtainable Market

Total sales volume of a particular product (or service) that can be sold by your company within a territory that you are able to service for the planned period (usually a year, a quarter or a month). “Can be sold” means realistic sales forecast made taking into account your production, logistic, sales and marketing capabilities, your competitors’ actions and influence, expected market trends and seasonality. [1] [2] [3] [4] [5] [6] [7]


[1] . Retrieved May 21, 2021, from

[2] Muzyka, D., Birley, S., and Leleux, B. 2003. Trade-offs in the investment decisons of European venture capitalists. Journal of Business Venturing.

[3] Murphy, G.B., Trailer, J.W., and Hill, R.C. 2003. Measuring performance in entrepreneurship research. Journal of Business Research.

[4] Richard, P.J., Devinney, T.M., Yip, G.S., and Johnson, G. 2009. Measuring Organizational Performance: Towards Methodological Best Practice. Journal of Management.

[5] Kakati, M., 2003. Success criteria in high-tech new ventures. Technovation.

[8] What is Total Addressable Market (TAM) & How To Calculate It. Retrieved May 21, 2021, from

[9] . Retrieved May 21, 2021, from

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