Rethinking KPIs: What Early-Stage Investors Really Look For

At the pre-seed stage, traditional KPIs often mislead more than they inform, so early-stage investors like BuenTrip's Alex Rendón look beyond the numbers, prioritizing team credibility, market potential, and tangible proof of traction over premature benchmarks. Read more on Substack: https://mbriyo.substack.com/p/rethinking-kpis-what-early-stage